Velo Mallorca embraces cutting-edge biomechanics with Idmatch and CDC Sport

At CDC Sport, we enjoy working side by side with our retailers to help them offer the best to their customers. Few collaborations reflect this better than the one we've recently carried out with Velo Mallorca, a premium cycling store located in one of Europe’s top cycling destinations: the island of Mallorca.

Advanced technology for a premium service

Velo Mallorca was already using Idmatch tools, the biomechanical division of Selle Italia, but has taken things a step further by implementing the most complete and advanced Idmatch system. Thanks to this upgrade, the store can now offer its customers state-of-the-art, highly accurate and fully personalised biomechanical studies to improve their performance, posture and comfort on the bike.

This kind of service makes a real difference in-store, adding extra value and reinforcing Velo Mallorca’s position as a specialist in personalised service, not only for advanced cyclists but also for those discovering new ways to improve their comfort and performance on the bike.

Specialised decor and high-end product

Alongside the implementation of the Idmatch system, we at CDC Sport also supported Velo Mallorca with a store image update. With themed décor featuring Idmatch and Selle Italia, the space now sends a clear message: this is a place where high-level cycling lives and breathes.

The store now also features a prominent display of Selle Italia’s high-performance saddles, strengthening the connection between biomechanical analysis and the final product. It’s the perfect synergy, enabling technically sound advice and turning every visit into a consistent and professional experience.

GCN en Español chooses Velo Mallorca for its biomechanical content

As part of our ongoing commitment to providing real value to our clients, we brought in another top-level partner: GCN en Español, the international cycling media reference.

Velo Mallorca was chosen as the setting for several days of filming and production of themed content about biomechanics, carried out by GCN with the support of Borja Andreu, Brand Manager for Selle Italia in Spain, Andorra and Portugal. These contents will be released throughout 2025 across GCN’s platforms, putting Velo Mallorca on the media map and reinforcing its image as a cutting-edge technical store, while gaining exposure among thousands of cyclists seeking quality and expert advice.

A collaboration that truly adds value

Projects like this show what’s possible when we work hand in hand with our retailers. It’s not just about distributing products, but about creating experiences, building brand identity and providing tools that help our clients grow. From cutting-edge technology to content with international impact, we want every shop that works with us to access strategic partnerships that help them stand out and continue to evolve.

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Ready to take your store to the next level?

If you run a cycling store and want to stand out, offer exclusive services and give your business greater visibility, start working with CDC Sport today. We’ll help you design effective strategies that generate value and impact through partnerships with brands, ambassadors and other key players in the industry.

Contact our team and discover everything we can build together.